Unilever Pakistan launches “Cornetto Music Icons”

Unilever Pakistan launches “Cornetto Music Icons”

Platform to discover new talent and celebrate the bond between the present and future of Pakistan music

KARACHI: In collaboration with some of the most renowned artists of the Pakistan music industry, Cornetto, the most popular frozen dessert brand amongst the Pakistani youth, is bringing a fresh music platform, the Cornetto Music Icons. Cornetto Music Icons will begin airing on 28^th April 2013, with one episode every week. The show aims to pick the best of the wellspring of the new vocal talent from the Pakistani youth and mould them into future icons through a 10 episode TV show on the ARY Network and PTV starting end April 2013. With the selection phase about to come to a close, Cornetto Music Icons is now poised to bring to you the platform to spot the next great voices of this generation.

A whole slew of artists will be involved in the project comprising of big names such as Ali Azmat, Strings, emerging stars such as Meesha Shafi and Zoey Viccaji, and a legend of Pakistani pop, Alamgir. These artists will be the primary mentors, with mentoring musicians such as Salman Ahmed, Aamir Zaki, Omran Shafique, Shallum and Faisal Baig lending their talent to bring further diversity to the music. The shepherd for the show is of course Shahi, as the music maestro and talent selector, accompanied by Ahmed Ali Butt and Cybil Chowdry as the hosts of the star-studded extravaganza that is Cornetto Music Icons.

Shahzad Hasan (Shahi), an original member of the legendary and iconic band Vital Signs; one of the earliest acts responsible for introducing and establishing the Pakistani Pop music industry, will lend his rich experience and partner with Cornetto on this project as the music producer and talent selector.Shahi has produced hundreds of hits and created innumerable stars, and is now for the first time pairing up with a Brand to bring together a show that showcases the journey of music production, accompanied by a stellar group of the biggest names the Pakistani Music Industry has to offer. Shahi commented “It’s been a dream of mine to work on a project that’s not only about creating music, but also about creating new talent. Cornetto Music Icons has given me and Pakistan a platform to revive the Pakistani music industry.”

Umar Farrukh, Marketing Manager for Wall’s Pakistan commented “Cornetto Music Icons is a unique and unprecedented music project to take Cornetto’s association with music to the next level. It is an effort to celebrate the undiscovered yet profoundly rich talent of Pakistani youth and to give them a platform to make it big while strengthening the bond with the music industry.”

Cornetto, has maintained a longstanding relationship with the music industry, partnering with some of the country’s most well-renowned bands such as Jal, Call & Noori in the past. Globally, it has been linked with music as a mainstay platform for the brand, partnering with MTV and linking with local youth icons in most countries where the brand is present.

The launch was organized by Catwalk Productions and the PR handled by Catalyst PR & Marketing.  

Apple Releasing New iPhone 5S or 6

Rumours about Apple’s upcoming iPhone 6 (or the iPhone 5S) are getting hotter even as the ‘older’ iPhone 5 celebrates its six-month anniversary.

Yes, the iPhone 5 is just six months (and a couple of weeks) old, with the ‘best thing to happen to iPhone since iPhone' (which we don’t agree with) having launched in September last year.

Bloggers and analysts are salivating at the new specs being drip-fed by ‘informed sources’, with rumours flying thick and fast about the iPhone 6’s transparent screen, anti-crash elements, and GPS ability to track you down to even the washroom.

Now, with Samsung busy packaging and shipping the Galaxy S4 for its April 27 availability across the world, more details have surfaced online about the upcoming iPhone 6. If even half of these and the others released earlier turn out to be true, Apple will have a winner on its hands – and ours too.

Flexible screen

The first among the most recent rumours about the upcoming iPhone points to it sporting a flexible screen. This is not so much of a rumour as this has been confirmed by Apple’s recent patent wins, and the speculation is limited to whether or not the upcoming edition of iPhone will sport such a display.

Apple’s patent application generally relates to electronic devices that may have portions that are capable of being flexed. Apple’s patent application for the advanced iDevice flex display features covers a lot of ground including both flex screen designs and flexible components to make these designs work.

One such component is a unique flex battery design. Apple’s patent filing also enlightens us with the fact that bending a future flexible centric iDevice may also allow users to open a specific application, control a game function and so much more.

In the end, the patent filing provides an overview of the whole future flexible device concept that could eventually cover wearable computers, the iPhone, iPad and even aspects of a MacBook.

The patent applications also suggest that flexible electronic devices may be more resistant to damage during impact events such as drops because the flexible device may bend or deform while absorbing the impact. Deformation of this type may increase the duration of an impact, thereby reducing the impulse received by other components of the flexible device.

Five colours

In addition to the display going flexible, Apple is rumoured to, for the first time, ditch the black or white only options, and have three coloured options, meaning the iPhone 6 could finally be the one that comes in a total of five coloured options.

We did tell you about this in January this year, now didn’t we?

Recently, Japanese website Macotakara released news regarding iPhone 5S. It stated that iPhone 5S will have five different colour options, including the usual white and black.

The blog did not mention the additional colours that the iPhone will be sporting – so that’s up for further speculation. We’re thinking red and blue should be the options, along with perhaps purple or maybe yellow… what do you think?

Three sizes

This is one rumour that is increasingly catching online denizens’ fancy – the iPhone 6 is rumoured t come in three sizes a la McDonald’s – small, regular and large. Or, the iPhone 6 Mini, the iPhone 6, and the iPhone 6 XL.

According to a Business Insider report, analyst Brian White of Topeka Capital claims that Apple is looking to release a new iPhone with multiple screen sizes this year – add the iPhone 6 Mini to it, and you have three sizes.

“After our meeting with a tech-supply chain company, we walked away with the view that Apple will release the iPhone 5S in at least two screen sizes this summer and possibly three,” says White.

“Essentially, we believe Apple is coming around to the fact that one size per iPhone release does not work for everyone and offering consumers an option has the potential to expand the company’s market share,” adds White.

So Apple may finally be coming around to acknowledge that one size doesn’t fit all, after all.

Different Price-Points

And while at acknowledging things, it is perhaps only fair that the Cupertino-based tech giant acknowledges that not everyone who aspires for an iPhone may be able to shell out Dh2,500 and upwards for it. According to rumours, Apple will be launching a no-frills version of the iPhone 6 a few weeks after it unveils the upcoming handy candy for those who want the iPhone but can’t afford the current price-tag.

This fits in with the multi-coloured and multi-sized rumours, in that the iPhone Mini may sport different colours and will be cheaper – aimed at students and a generally younger (read: shallow-pocketed) audience. The suggested price-point for the less expensive (still can’t call it ‘cheap’): Dh1,100 ($300) or Dh1,285 ($350).

“We believe this price-point is reassuring for investors that Apple wants to expand its market reach with consumers in developing countries such as China. However, the company will also manage its margin profile and brand accordingly,” White is reported to have said.

Are you kidding us – this price-point should be enough to spike Apple’s market share high enough to reach just under the moon, we think. Bring it on, then.

Launch Date

June, July, August… we’ve heard all three rumours, and still can’t make up our mind on which one to go for. A June launch with availability in July does sound logical – Apple wouldn’t want the Galaxy S4 to have a free hand in the market.

Marcotakara’s report predicts Apple will announce the iPhone 5S launch in July and that shipping will start from August. If Apple can keep the rumour-mill going with an ‘imminent’ launch, then even this might not be a bad strategy.

Either way, we’ll have the iPhone 6 (or iPhone 5S) out within the next three months. Can you wait?

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